Australian self care brand, BEAN BODY is proud to launch its new campaign #BEANYBODY that breaks convention by featuring everyday Muses as its source of inspiration.
Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of BEAN BODY® – 12 inspiring everyday women who are not afraid to be their true self.
Stepping out of their comfort zone and in front of a camera for the first time, the bare skin campaign celebrates confidence, feeling good and shines a light on women who have achieved greatness without fame.
The campaign is about celebrating inspiring, charismatic women from everyday walks of life. The BE ANY BODY campaign creates its own circle of influence, shying away from traditional models and influencers, shining the spotlight on inspiring real women.
BEAN BODY believes confidence comes from feeling good, not just looking good. The new campaign sets the bar as a source of inspiration for its customer base to feel good about themselves.
The Bean Body Muses include: Nutritionist and Founder of Cohere Studio Georgia Forsyth; Lawyer and Tech Startup Chief of Staff Kate Pullinger; Foxtel Media Marketing Manager Erin Zillman; Vogue Digital Media Specialist Eliza Connor; TV Producer Kate Bond; E-Commerce Specialist Mia Wang; Recruiter Lauren Yates; Calligraphy expert Lauren Hung; Economist Maddy McCure; Investor relations expert Gigi Penna, Technology Sales Specialist Emily Kirk and PR Founder Maz Coote.
The BEAN BODY® Coffee Scrub product line includes six 220gram Coffee variants including Peppermint, Vanilla, Cocoa Berry, Manuka Honey, Coconut and Mandarin that feature all-natural active ingredients, no parabens, are vegan friendly, have no GMO and are packed with Sea Salt, Vitamin-E, Coconut, Hyaluronic Acid and the humble Coffee Bean.
ABOUT BEAN BODY®
BEAN BODY® believes in the natural benefits of the humble coffee bean and so began its story with its first signature body product – the Coffee Bean Scrub. The coffee bean has been at the heart of the brand since its inception. Our products use natural and organic ingredients that are cruelty-free, vegan-friendly and formulated without parabens, nasty chemicals and toxins. Whilst BEAN BODY® Scrubs are tough enough to exfoliate your skin, our blends contain soothing and nourishing organic and naturally derived ingredients to rejuvenate the skin – leaving it softer and smoother than ever.
REAL WOMEN. REAL HUMOUR. REAL SMILES. REAL GOOD.